What are relevant emerging environmental trends

Reference no: EM133511230 , Length: word count:800

Assignment: Pitching to potential partners, customers, employees and investors is a core activity for entrepreneurs. For this assignment, you are asked to engage in a 4-minute pitch (presentation), you are being required to present an entrepreneurship idea for a new product or a new service (a product innovation or a service innovation) you came up with. The time limit of 4 minutes will be strictly enforced.

During a pitch, you are asked to present your idea under significant time pressure. You need to summarise your idea concisely and clearly. This is challenging, as you must decide what information is relevant, and what you leave out.

Instructions of how to effectively pitch and good examples will be discussed during one of the Modules

The presentation should take the form of a 4-minute video or a voiced-over PowerPoint presentation. For instructions how to make a ppt-slide deck that is voiced over Upload the voiced-over power point presentation or video you created on the LMS-site. Do NOT provide a link to an outside platform provider

The underlying theme of the pitch is "Why is this a good market opportunity RIGHT NOW?"

The topics to cover are:

Advantage - Does the idea for a new product or service exhibit clear advantages over other existing products and services currently available in the market? Is the idea a radical or incremental improvement from products or services already on the market?

Benefits for target market - Are the target users of the new product or new service clearly defined? Does it address a (latent) market need (i.e., is it desirable from a user perspective?) What functional, emotional, and/or social benefits does it provide to these target users? Can the value be clearly communicated to the target market?

Timing - What are relevant emerging environmental trends and challenges (in the industry, in society) and therefore why is this the new product or new service the right idea for right now?

Reference no: EM133511230

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