What are psychographic and positioning strategy

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Reference no: EM132308614

1. What are psychographic and why would marketers want to perform a psychographic analysis? AIOs are an important part of psychographic segmentation. What are AIOs and how can marketers assess these in consumers? Assume you are marketing a chain of new restaurants targeting young professional college graduates. Using AIO segmentation as a basis, suggest two suitable advertising techniques to reach this target. Justify your selections.

2. What is a positioning strategy? What are some ways marketers can position their products? Discuss a specific example of how a product has been positioned recently – either a new product introduction or re-positioning of an existing product. How was it positioned? What new market was pursued? How did you find out about this position or how did you discover the position?

Reference no: EM132308614

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