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What are proposed new service unique features

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Using the Health First Organization answer the following questions and be very detailed and include in-text citations and references.

1. What are the proposed new service unique features?

2. What values does it provide to key targets markets?

3. What are the benefits of this new service?

4. How is this new service positioned against existing services already offered by other competitors?

5. What are you doing differently from existing or substitutable offerings?

6. Target Market(s) Identified.

7. What is the rationale for this Target Market Selection?

8. What Segmented Strategies were used? Explain.

9. Explain all the sociodemographic variables used to identify markets.

10. What Cohort Segmentation are you considering? Why?

11. Explain what type of usage.

12. Explain what type of Benefit Segmentation approach which will be used.

13. If marketing to a business market, Identify which Segmenting Business Market will be use and why?

Reference no: EM133394658

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