What are product categories

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Reference no: EM131756164

1. What are product categories? Give an example of super-ordinate and subordinate product categories.

2. Does the product or service your team created/identified have the power to dramatically reset customer expectation? Why or why not? Will it have an impact on customers?

3. Advise an inflight catering company with an Unfavorable sales volume variance on what they need to do to support their objectives.

Reference no: EM131756164

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