What are primary and secondary readership

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Reference no: EM131763081

Marketing Class?

1. What is magazine's circulation? What are the various ways to analyze a magazine's circulation? What is the importance of the Alliance for Audited Media?

2. What are primary and secondary readership?

3. Explain Vertical and Horizontal Publications.

4. Explain Paid and Controlled Circulation.

5. Explain Frequency Discounts and volume discount.

Reference no: EM131763081

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