What are points-of-difference and points-of-parity

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1. What are Points-of-Difference and Points-of-Parity and explain the difference between the two.

2. Complete a force field analysis for Nike. What are the driving and restraining forces? How might the driving forces be increased or the restraining forces reduced?

3. Gourmet Greens' customers order from the company approximately 3.8 times per year. The typical order carries an average retail value of $346. Broadly, contribution margin as a percent of revenue on these orders averages 31%. Calculate annual margin for Gourmet Greens. Rounding: penny.

Reference no: EM132097348

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