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Assignment:
1. What are phonemes? What is the field of "phonetic symbolism?"
2. What is the Bouba-Kiki Effect?
3. Why is the concept of sound symbolism pertinent to marketers?
4. How does sound symbolism relate to some of the brands you use or experience every day?
Reference:
What The Pronunciations Of Brand Names Really Mean - Cheddar Examines
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