What are perceived as higher quality cars

Reference no: EM131044971

Engineers have tried to quantify CoQ in order to determine ROI. One of the key elements of CoQ is poor market image (see Table 11.1). Can you think of examples in the automotive industry where consumers are willing to pay more for what are perceived as higher quality cars? Can you offer counterexamples in either the automotive or another industry where consumer practices are solely cost driven?

Reference no: EM131044971

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