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What are objectives of service guarantee program

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Reference no: EM133252576

Sarah Coleman was the only member of the MCTF who had doubts about the success of the service guarantee program, but she was not about to push too hard-her job depended on the success of the program. Everyone else on the task force had jumped on the marketing bandwagon and hyped up the program as a solid success, even the president and CEO, Mr. Del Car. Privately, Sarah had many questions about this service guarantee initiative but all the banks were doing them.

Questions for Discussion:

What are the objectives of the service guarantee program?

Is a total payout of $860 over 10 months for 300 branches good or bad?

Are the bank's services and processes truly redesigned to meet the service guarantee promises?

Is GCB's service guarantee program well-designed and executed?

What are your final recommendations?

Reference no: EM133252576

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