What are mcdonald core brand values

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Reference no: EM133186459

What are McDonald's core brand values? Have these changed over the years? McDonald's core brand values surround the idea of providing an easy and enjoyable food experience for its customers. They stress the importance of quality, service, cleanliness, and value. The core brand values changed over the years in large part to growing pains. As McDonald's expanded globally and domestically they did not train the staff properly and lost insight into the quality of their food as they tried to stay competitive during consumers changing their eating habits. Currently they are back on focus with their core brand values of quality, service, cleanliness, and value. As a result of finding their core values again they are seeing record munbers.

Reference no: EM133186459

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