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1. What are marketing decision factors in a global market and Why are they important? Do they create challenges for marketers? Why or why not?
2. Explain the importance of understanding culture to an international marketer? a. Name elements of culture. b. Do these elements effect marketing management? If so, how?
3. Cultural Environments, Politics and the Laws: (Marketing)
1. What are the political risks of global business? a. How do they affect marketing decision-making? b. Why are they important?
2. Are US laws applicable in global markets? a. Describe International dispute resolution tactics. b. Do these elements affect marketing management? If so, how?
An angry customer is speaking on the phone with a customer service representative. The customer demands a full refund for a defective item she purchased online.
Identify what makes each situation an ethical dilemma, citing the Code/Standard you are applying. Describe the steps you would take, who or what agency or resource you would contact, and what you would say.
Is FedEx involved in any long-term cooperative relationships with suppliers or buyers?
The project is using the traditional waterfall methodology. Explain the difference between waterfall and agile methodology.
Dr. Lillian Fok, a New Orleans psychologist, specializes in treating patients who are agoraphobic (i.e., afraid to leave their homes). Using trend (linear regression) analysis, predict the number of patients Dr. Fok will see in years 11 and 12 as a..
Which of the following is true about the Fair Labor Standards Act (FLSA)?
Describe an organizational strategy that has aspects of Must, Need, and Nice. Setting the tone for a project is critical during the kickoff meeting.
What does it mean to be a 'probabilistic thinker?' Do you think that greater numeracy is necessary to be a more probabilistic thinker?
If firm decides it is in its best interest to collaborate on a development project, how would you recommend the firm go about choosing a partner,
Advise Jacobs. How should he proceed to recover his loss? What arguments are likely to be raised by the restaurant owner?
Giving examples, explain the difference between Transactional Selling and Relationship Selling?
Explain the Industry environment and Corporate strategy for the case?
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