What are main four views on motives of purchasing managers

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Reference no: EM13919960

1. What are the main four views on the motives of purchasing managers? Discuss the pros and cons of each one. Use examples to explain what the implications are for the marketing.

2. Explain why uncertainty is a defining behavioral feature of the buying process.

3. Define exogenous and endogenous uncertainty. How can the buyer (or either side) reduce his/her uncertainty?

Reference no: EM13919960

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