Explain the role of pricing within the marketing mix

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Reference no: EM132303735

The description should be 2 to 3 paragraphs about the subject you are going to develop your PowerPoint Presentation on.

Subject : How does a company like Starbucks charge so much money for frozen coffee in a plastic cup? They charge significantly more than the cost of the coffee. As you probably already know, the experience of being in a Starbucks, enjoying that delicious beverage, and carrying around that branded specialty drink has a high perceived value for consumers, which is why Starbucks can command a higher price.

Explain the role of pricing within the marketing mix.

Describe various factors to consider when setting a price.

Describe various pricing strategies.

Explain price elasticity

Explain how organizations engage in competitive bidding.

Are to Assist with a power point presentation for this subject?

A student should focus on the subject matter from the text that interested them the most, then develop a PowerPoint presentation that will be shared with the entire class during the final week of the class.

The first slide should be your Introduction slide, the next 10-15 slides should be informational slides, the last slide should be the reference slide (the url's of the pictures or information for citing or referencing your work).

The final project is worth a total of 80 points, 70 from final presentation and 10 points are associated with this weeks Final Project Proposal. The description should be 2 to 3 paragraphs about the subject you are going to develop your PowerPoint Presentation on.

Reference no: EM132303735

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