What are legal or ethical implications in situation

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Reference no: EM133812770

Question

One of the employees in your media department releases a video news release (VNR) to the press within which a gentleman advocates for a cholesterol-lowering drug your company manufactures. After the VNR is aired, the gentleman in the video brings a lawsuit against your firm, claiming that your company and the video producer did not tell him the actual purpose of the taping.

1. What information do you need to obtain prior to making decisions about this situation?

2. What are the legal or ethical implications in this situation? Why or why not?

3. What would you suggest from a public relations perspective to resolve this dispute?

Reference no: EM133812770

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