Reference no: EM133246141

Bezos once said: "Amazon may break even or even lose money on the sale of its devices." The company expects to recoup the money later through the sale of products, with a further boost from its annual Prime membership fee. In what ways does this strategy show Bezos as a systematic and intuitive thinker?

It seems like everyone is streaming these days and there are a growing number of providers. Amazon is a player in the digital entertainment market, but as yet they haven't taken a clear lead. Given the strengths of the company, what decisions should be made to ensure that Amazon jumps ahead and becomes the "No. 1" source for digital content streams-with no doubt about it?

What are the latest initiatives coming out of Amazon? How do they stack up in relation to actual or potential competition? How have the Kiva and Zappos acquisitions worked out? Who are the major competitors of the moment? What about the Chinese e-commerce giant Alibaba? Is it starting to hurt Amazon? Is Bezos making the right decisions as he guides the firm through today's many business and management challenges?