Reference no: EM132869804
Please answer these questions after watching video and reading below case study.
1. What are Koval's "ten fundamentals" of top YouTube creators?
2. List some ways that YouTube content difers from traditional TV and movie content using the ten fundamentals.
3. What three levels of targeting does Koval describe and how are they diferent?
4. What is the diference between "trending topics" and "evergreen topics?" Which fundamental deals with these ideas?
It's a video case so please watch video and answer as well as the case study. Then answer the questions given at the end of the passage.
Video link : https://www.youtube.com/watch?v=6R6UO_a34FM
Summary: Content creators on YouTube have more options than ever before to establish a thriving channel and attract subscribers. YouTuber Matt Koval describes the ten fundamentals that nearly all top YouTube content creators have mastered to fnd success. L: 20:04
Today's digital media companies are locked in an arms race to generate original, high- quality content that can only be seen on their proprietary platforms. Netfix, Amazon, and Hulu have all been developing their own TV shows to lure users to their services, for example. Although most people don't think of it in the same way as those sites, YouTube is no diferent. For much of its existence, YouTube has been synonymous with "home videos" and other less professional oferings. More recently, YouTube has struck agreements with other media companies to ofer paid streams of television shows and movies. However, many completely original, high-quality content creators on YouTube have developed fan bases consisting of millions of subscribers, forging lucrative careers for themselves in the process. YouTubers earn money primarily from the advertising associated with their videos. However, these numbers are deceptively large. Becoming a YouTube Partner allows content creators to earn 55% of the ad revenue generated by their videos, which means that high-fying YouTube stars keep only a little more than half of their sizable earnings right from the get-go, even before taxes.
Video case questions:
1. What are Koval's "ten fundamentals" of top YouTube creators?
2. List some ways that YouTube content difers from traditional TV and movie content using the ten fundamentals.
3. What three levels of targeting does Koval describe and how are they diferent?
4. What is the diference between "trending topics" and "evergreen topics?" Which fundamental deals with these ideas?