What are key forces in general and industry environments

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As the Chief Executive Officer of Southwest Airlines you are reviewing the company’s performance and have decided to explore potential new strategic options for the company. You have posed the following questions to your management team for analysis and action at the next board meeting. Please review each question carefully and develop detailed solutions to support your conclusions.

What are key forces in the general and industry environments that affect Southwest’s choice of strategy?

Reference no: EM132184610

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