What are key factors to consider when selecting measurement

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Reference no: EM133675040

Discussion Post

I. Analyze the segments that Jaguar is targeting in their online communication strategy. Use concepts as demographic, psychographic, geographic and behavioral.

II. How does the reliability of measurement affect the overall quality of research data, and what are some key factors to consider when selecting a measurement scale for a research study?

i. Write aprox. 150 words
ii. Use some relevant references with citations
iii. Explain what the reliability of measurement is
iv. Give some key factors to consider such as type of data, sample size etc

III. NIKE has recently cut the collaboration with almost all major wholesalers and exit smaller local stores in the context of its new "Consumer Acceleration Strategy". Discuss the pros and cons of this new strategy and suggest your reaction, if you were a NIKE competitor.

Reference no: EM133675040

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