What are key elements of a successful social media strategy

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Question: Directions: Read the case carefully and then respond to the following questions. Consider revenue from both advertising and e-commerce. What are the key elements of a successful social media strategy? Can Wendy's successful Twitter campaign be replicated on other social media platforms? Is Wendy's reaching the appropriate target markets with its Twitter campaign? Did Wendy's Twitter campaign increase the company's sales and profits? How can Wendy's improve its social media strategy in the future?

Reference no: EM133605645

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