What are its marketing implications

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Question: A holiday resort in Goa is working on designing its promotion campaign. The hotel has gone through a phase of renovation. It has recently added a Health and Beauty Spa and has tied up with an adventure sport firm to provide services to its hotel guests. Using the personality influences on consumer behavior identify the specific personality traits of hotel guests that would influence their choice. Are the personality traits of guests availing services of Health and Beauty Spa different from those undertaking adventure sports? Explain. What are its marketing implications?

Reference no: EM133307382

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