What are influences draw consumers to items are eclectic

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Reference no: EM133330604

Assignment:

Buying that Special Something Online

In general, buying things online, for example from ebay,

The site facilitates the purchase of $60 billion worth of goods and services every year, from everyday objects to special somethings that draw hundreds of people eager to make the winning bid; rare Happy Meal toys sell for about $200; the 1897 postcard (one of 160,000 postcards listed on any given day) went for $1,085; and Britney's gum was purchased for more than $15,000.

What makes these items so special?
Why do consumers want them?
What draws them to a seat cushion from a stadium that is no longer standing?
What are the factors or influences that draw consumers to items that are eclectic or rare on a site that they must bid to win the item? Make sure to incorporate topics from this class into your response (ie: motivation, opportunity, ability, memory, attitudes, decision-making, social influence, customer diversity, social class, psychographics...) Remember, the final exam should show mastery and understanding of course concepts.
What ethical issues may be associated with sites in which buyers compete to own an item? What effect does competition have, and are sites like this considered to be ethical and/or socially responsible? Why or why not?

Reference no: EM133330604

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