What are implications of this from a marketing standpoint

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Reference no: EM133319281

Assignment:

Video: OxyContin maker Purdue will stop selling doctors on opioids

Thought question: Based on the video, is the decision to reduce marketing of opioids a proactive or reactive resolution by Purdue Pharma? What are the implications of this from a marketing standpoint?

Reference no: EM133319281

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