Reference no: EM132682962

Coca-Cola and Pepsi Co are creating the plastic bottle with environmentally friendly plastic for their drinks. Extension of the life cycle of packaging is one of the priorities of modern business. This decision will reduce negative environmental impacts, optimize costs of enterprises and win favor of consumers. Coca-Cola was the first who has launched elaboration the environmental friendly packaging and assures that its plastic container contains plant materials no less than 30 percent. Pepsi is going to get ahead of its rival in producing packaging with absolute plant material (leaves of corn, orange peel, pine bark, etc.

What are ideas for recycling product packaging after use of product for PepsiCo and Coca-Cola. It is recommended to include the review of the world's and national best practices in recycling beverage packaging in the report. The advantage will be the inclusion in the report the plan of implementation of ideas. The decision should be relevant for business of Coca-Cola and PepsiCo on the Ukrainian market. Describe how the proposed solution(s) can affect customer loyalty to brands of PepsiCo and Coca-Cola (This proposed decision should not contain the detailed description the process of production and processing technology packaging).