What are gopros primary target market

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Answer the following questions

Question 1. What are the points of difference, or unique attributes, for GoPro products?

Question 2. What are GoPro's primary target market/s?

Question 3. The new product development process at GoPro follows a sequence of steps to ensure that they have the best product mix for the marketplace. The steps are very similar to the stages described . Describe the new product development process used at GoPro:

a. New-Product Strategy Development.
b. Idea Generation
c. Screening and Evaluation.
d. Business Analysis
e. Development.
f. Market Testing.
g. Commercialization.

Question 4. A brand personality is a set of human characteristics associated with a brand name that successful and established brands take on. Consumers often assign personality traits to products - traditional, romantic, rebellious, etc. or choose brands that are consistent with their own or desired self-image. Marketers would follow-up to provide a brand with a personality through advertising that depicts a certain user or usage situation and conveys certain emotions or feelings to be associated with the brand. Search the internet for a brand of a product that has its own unique personality and describe its personality traits accordingly. (Please do not use examples that were already provided or mentioned in class, e.g. Haley Davison, Nike, etc.)

Reference no: EM132462353

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