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Question: 1. How is your favorite brand of athletic footwear (Adidas, Nike, Reebok, etc.) positioned?
2. A reality of marketing communications is that the same sign often means different things to different people. Provide an example from your own personal experience in which the same sign has had different meanings for diverse people. What are the general implications for marketing communications?
Identify where your company fits on the value chain
There are many different approaches to ethics that focus on the salesperson's actions when utilizing these approaches. Give a specific example of what buyers might consider appropriate or inappropriate behavior
New technologies are continuously improving and replacing existing products.
Explain Devising Marketing mix and Explain the components of the marketing mix for Kudler's new catering service
The manager of a restaurant supply company determined prices by adding a standard markup to her costs. What might the manager be missing when it comes to effective pricing decisions?
Give your opinion on whether or not you believe sales figures are important when evaluating integrated marketing communications (IMC). How should hard data such as redemption rates and store traffic be used in the evaluation of marketing communica..
Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
Calculate the concentration of the third standard solution using the dilution scheme outlined in the experiment. The initial dye solution is 1.24 mg/mL
Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?
Discuss changes that have taken place in the personal selling function and the impact of relational ideas on these.
What are the advantages and disadvantages of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
Create a 3 page sales commission structure (you may use lectures or outside resources for additional help) and decide if you are going to use a progressive plan that increases the percentage of a commission that a representative may receive with e..
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