What are general implications for marketing communications

Assignment Help Marketing Management
Reference no: EM131917596

Question: 1. How is your favorite brand of athletic footwear (Adidas, Nike, Reebok, etc.) positioned?

2. A reality of marketing communications is that the same sign often means different things to different people. Provide an example from your own personal experience in which the same sign has had different meanings for diverse people. What are the general implications for marketing communications?

Reference no: EM131917596

Questions Cloud

Discuss the ways by which brand associations are created : Discuss the ways by which brand associations are created. Relate that discussion to the concept of imbuing a brand with meaning by pulling existing meaning.
Find the real money demand : Find the real money demand, nominal money demand and velocity, comment how these variables differ than in part (a)
Why the sras curve is upward sloped : The three reasons that explain the downward slope nature of the AD curve.
How does your college or university position itself : How does your college or university position itself? If you were responsible for coming up with a new positioning, or repositioning, for your college.
What are general implications for marketing communications : A reality of marketing communications is that the same sign often means different things to different people. Provide an example from your own personal.
Give examples of information systems with personal scope : Describe thee work group information systems that are likely to duplicate data. Explain how the characteristics of information systems relate to your examples
Develop a simple spreadsheet to use in scoring various crm : Develop a list of seven key criteria that a nonprofit charitable organization should consider in selecting a CRM system.
Discuss the application of neuroscience to marketing : What are your reactions to the application of neuroscience to marketing (neuromarketing) that was described in the IMC Focus? Do you consider this technique.
How academic experience meets with real life job experience : Description of the conducted activities and the procedures workflows - How the academic experience meets with the real life job experience

Reviews

Write a Review

Marketing Management Questions & Answers

  Identify where company fits on the value chain

Identify where your company fits on the value chain

  Ethics that focus on the salesperson actions

There are many different approaches to ethics that focus on the salesperson's actions when utilizing these approaches. Give a specific example of what buyers might consider appropriate or inappropriate behavior

  New technologies are continuously improving

New technologies are continuously improving and replacing existing products.

  Explain devising marketing mix

Explain Devising Marketing mix and Explain the components of the marketing mix for Kudler's new catering service

  Effective pricing decisions

The manager of a restaurant supply company determined prices by adding a standard markup to her costs. What might the manager be missing when it comes to effective pricing decisions?

  How important are behavioral measures of imc effectiveness

Give your opinion on whether or not you believe sales figures are important when evaluating integrated marketing communications (IMC). How should hard data such as redemption rates and store traffic be used in the evaluation of marketing communica..

  Propose a type of message appeal to be used in advertising

Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.

  Calculate the concentration of the third standard solution

Calculate the concentration of the third standard solution using the dilution scheme outlined in the experiment. The initial dye solution is 1.24 mg/mL

  What ethical considerations do think they need to address

Pick two services companies, one consumer company, and one business-to-business (industrial) manufacturer. What can a company in each of these industries do to make its services more tangible to customers?

  Outline the personal selling process

Discuss changes that have taken place in the personal selling function and the impact of relational ideas on these.

  What are advantages and disadvantages of ambush marketing

What are the advantages and disadvantages of ambush marketing? What was Bavaria Beer hoping to achieve through its ambush marketing tactics?

  Sales commission structure

Create a 3 page sales commission structure (you may use lectures or outside resources for additional help) and decide if you are going to use a progressive plan that increases the percentage of a commission that a representative may receive with e..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd