Reference no: EM132855361

Even if you are not aware of gender policing and socialization, they are social processes that you have almost certainly been influenced by and taken part in. Our materials this week demonstrate the complex ways we learn to "do" gender as well as the many ways society polices our gender performances.

For this week's discussion activity, visit a retail store either in person or online that sells toys, clothing, bedroom decor, toiletries, or greeting cards (birthday cards etc.) and observe how gender is constructed. You only need to choose one category or section of the store/website to observe. Submit a photo or screenshot of how the store or the webpage/app and the products themselves are marketed according to gender and discuss the following: (for this discussion write like you would if you were telling a friend about your observations.)

Question 1: What are the gendered messages conveyed in merchandise marketed to children and adults?

Question 2: Is merchandise is divided into 'boys' and 'girls' or 'gender neutral' categories?

Question 3: What messages do the colors, textures, characters, or activities on packaging/ website images convey about gender?

Question 4: Is there any evidence of pricing or packaging differences between "male" and "female" versions of a product?

Question 5: Does anything in the area challenge traditional ideas of femininity or masculinity?

Question 6: Anything else that seems important or interesting about the area/products/marketing and how it relates to creating gendered messages.

Question 7: What are your initial reactions and opinions to your observations?

Attachment:- Retail store.zip