What are forms of organizational structure used by companies

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Question 1: Why do some organizations enter the trial phase without planning and research? Is there value in getting social media experience before social media marketing becomes part of the marcom plan?

Question 2: Explain the phases in the social media marketing maturity life cycle.

Question 3: What are the forms of organizational structure used by companies embracing social media marketing? What are the pros and cons of each?

Question 4: Explain the steps in the social media marketing strategic planning process.

Question 5: What approaches to budgeting can be used by organizations planning for social media marketing?

Question 6: Identify a social media campaign for a favorite brand. In what experiences does the campaign invite you to take part? In what zones does the strategy lie? Does the campaign include share technologies to ensure your activities are shared with your network?

Reference no: EM132812249

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