What are five qualities of good campaigns

Reference no: EM133498782

Questions:

1. What are five qualities of good campaigns, as illustrated by the exemplary campaigns in this chapter? Find a health campaign that embodies one or more of these best practices, explain the campaign, and provide a hyperlink to it.

2. Evaluate the campaign you have provided. In what circumstances are positive-effect messages usually effective? Negative-effect appeals? Which type of appeal do you typically prefer, and why?

Reference no: EM133498782

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