What are five powerful forces transforming service landscape

Assignment Help Marketing Management

Reference no: EM133404040

Questions:

1. Is it possible for an economy to be entirely based on services? Is it a sign of weakness when a national economy manufactures few of the goods it consumes?

2. What are the main reasons for the growing share of the service sector in all major economies of the world?

3. What are the five powerful forces transforming the service landscape, and what impact do they have on the service economy?

4. "A service is rented rather than owned." Explain what this statement means, and use examples to support your explanation.

5. Why is time so important in services? Explain with examples.

6. Why do marketing, operations, and human resources have to be closely linked in services but less so in manufacturing? Give examples.

7. Explain why services tend to be harder for customers to evaluate than goods.

8. Why does consumer perception of risk constitute an important aspect in selecting, purchasing, and using services? How can firms reduce consumer risk perceptions?

9. Describe the difference between high-contact and low-contact services, and explain how the nature of a customer's experience may differ between the two.

10. Describe the relationship between customer expectations and customer satisfaction.

Reference no: EM133404040

Questions Cloud

What is the target market for baseball organizations : What is the target market for baseball organizations in the Carolina League? Please list sources.

How is terms of nikes social media platforms seo formula : How is the dependent variables measured in terms of Nike's Social Media Platforms SEO Formula? Explain.

Develop a strategic plan with short and long term : Develop a strategic plan with short (1-2 years) and long term (3-5 years) objectives, goals and action plans for improving the current situation.

What are buyer personas for rick owens future bridal lime : What are three buyer personas for Rick Owens future bridal lime( all black wedding dresses).

What are five powerful forces transforming service landscape : What are the five powerful forces transforming the service landscape, and what impact do they have on the service economy?

Analyze how tesla employs market segmentation : Analyze how Tesla employs market segmentation and positions itself with reference to other competitive brands.

Evaluate australian ikeas communication mix : Critically evaluate Australian Ikea's communication mix, including traditional elements and digital platforms, by presenting at least five found examples.

Discuss four stages of toyotas life cycle : Discuss how the cultural context and location of the marketing strategy affect the Toyota life cycle stages.

Create the management team : Are they too many or too few? If too many, which segment(s) should be combined or removed? If too few, what other segment(s) would you add?

User Account

All Pages