Reference no: EM132942985

1) What are two reasons why it is important to know your audience?

2) What are five demographic factors that could be used to identify your audience?

3) Why were the 'Old Spice Guy' YouTube videos so successful? Give two reasons

4.brand personality refers to the ________________ characteristics that bring a brand to life and help establish an emotional connection with customers and employees

5.the space a company occupies in a customer's mind is known as__________

6. Some research suggests that___________ colors reduce appetite. These colors would be appropriate to help advertise a diet plan.

7. Logos must be carefully researched to ensure that they are cross-culturally effective, _________and, most importantly, inoffensive

8. If a customer were more inclined to pick up a Cadbury chocolate bar than a generic one, this would be an example of_________________

9. Businesses use attractive features on their websites. On a website's home page, there could be feature boxes that try to engage the audience to_____________

10. For an ad to be ____________it must be pertinent to the audience at a particular moment in time, and work within the context in which audience members will encounter it.

11. Customers can be grouped according to where they fit in the sales cycle. The three groupings are:__________
customers. __________customers;and __________customers;

12 . A_______goal usually has a number attached to it.