Reference no: EM133231763
You are the chief operating officer (COO) of a local supermarket chain with 10 stores within a 100-mile radius. The farm-to-table movement has been gaining momentum locally, and now it's a consumer demand and a good practice. This movement supports the use of local suppliers to limit the environmental impact caused by the long-distance transportation of food. It also supports small family farms that use sustainable practices, such as avoiding genetically modified organisms and pesticides or using organic fertilizers. The CEO of the supermarket chain has asked you to see if the supermarket can apply some of the farm-to-table principles to how it selects produce suppliers. Before moving too far in that direction, you and the CEO agree that the inventory-management implications must be understood.
Keep in mind that supermarket customers want a wide range of products all year long-even produce that does not grow locally during parts of the year. For example, oranges cannot survive very cold weather, but local customers expect to be able to buy them even during snowstorms in winter.
1. What are a few ways the supermarket chain could incorporate farm-to-table principles into its operations while still meeting consumer demands?
2. What benefits and risks are associated with incorporating farm-to-table principles into the grocery chain's supply chain?
3. What data and communication with the local farms are necessary for the supermarket to implement this endeavor?
4. What factors or metrics will determine whether you support applying farm-to-table principles to the supermarket as the COO, and why?
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