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Problem: Marketers Continuing Using Facebook and Instagram
Read the article "How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes; The new marketing playbook includes using original content, outside research and organic posts" by Alcántara, Ann-Marie and answer the associated questions:
1) What are the alternatives for the Facebook ads that have been discussed in the article?
2) How should marketers choose between these approaches and what are the factors that one needs to consider in making these decisions?
3) Given the discussion in this article, should DTC marketers still use Ads on Facebook and Instagram or should they invest on other channels?
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