What are engagement and likes really measuring

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Reference no: EM132215557

What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers?

(a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why?

(a) What evokes consumers “engagement” on a brand page on Facebook? (b) What attracts consumers to “like” a brand page on Facebook?

(a) What are the advantages of using a fixed-alternative poll question on Facebook? (b) When do you think it would be better to use an open-ended question?

(a) If you had a limited budget and two weeks to decide which two flavors to put into quantitative testing, would you choose a “poll only” or a “contest only” strategy? Why? (b) If you had a sizeable budget and two months to make the same decision, which scenario would you choose? Why

Reference no: EM132215557

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