Reference no: EM132268724
1. Please specify 5 forecasts of retail trends in future.
2. What are ecommerce marketing channels? (More than 3 items)
3. What are the earmarks of a maturing marketing research industry?
a. Most firms are profitable and have lobbying agents in Washington, D.C.
b. The top 50 market research organizations in the world have not changed in over a decade; it is a stable industry.
c. A distinct lack of globalization.
d. Over 500 of the firms in the industry have achieved revenues of at least $1 billion per year.
e. The growth of professional organizations, globalization, and a certification program
4. Constructive criticism of the marketing research industry has focused on all of the following areas EXCEPT
a. marketing research used as a commodity.
b. a cavalier attitude regarding nonresponse error.
c. mistreatment of respondents.
d. marketing research is NOT focused enough on techniques.
e. questions about what constitutes marketing research.
5. Research firms have developed the ability to "listen" to the consumers discuss products, brands, stores, etc. in social media. Terms used to describe this "listening" are:
a. text analytics, buzz mining and sentiment.
b. WarcraftSounds, Twitter-Sync, Media Plants.
c. SecondLife-probes, Farmville Ears, and UTube Sounds
d. Listen-Probes, Twitter-Hacking, Facebook Ears.
e. eavesdropping, audio-mining, and hearing AIDES.
6. Which of the following refers to the unethical practice of selling under the guise of research?
a. sugging
b. frugging
c. spamming
d. bait-and-switch
e. price gouging