What are each competitor strengths and weaknesses

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Reference no: EM13725058

• Competitive market analysis

• What companies are our main competitors?

• What is the marketing strategy for each of these firms? What is each firm's positioning?

• What are each competitor's strengths and weaknesses?

• How would the competitor react to changes in our marketing strategy?

• Competitor information may be placed in a competitor matrix - to provide a simple way to compare and contrast competitors and the company.

• Gathering competitor information.

Reference no: EM13725058

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