What are disneys advantages relative to other theme parks

Assignment Help Management Information Sys

Reference no: EM133201277 , Length: 4 pages.

Problem: Disney Case Study

Read the Disney case and the article "The Walt Disney Company: Mickey Mouse Visits Shanghai". Answer the following 3 questions:

a) What are Disney's advantages relative to other Theme Parks?

b) Which strategic and operational challenges does Disney face as it grows in the global market?

c) For the launch of the Shanghai park, what are the specific challenges the company faces and how would you try to overcome those?

Reference no: EM133201277

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