What are different types of products and product offerings

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Reference no: EM133292757

Assignment:

1. What are the major factors that influence consumer buying behaviour?

2. Why is important to understand the stages in consumer buying process? What is business market and what are the major factors that identify the business buying behaviour.

3. What are the major steps in designing a customer-driven marketing strategy: market segmentation, target marketing differentiation and positioning? Analyze the market strategy of the company you are analyzing on regard to market segmentation, target marketing differentiation and positioning.

4. What are different types of products and product offerings? Explain the steps in the new product development process and product life cycle and how marketing strategies change during the product's life cycle.

5. How companies differentiate and position their products for maximum competitive advantage. Give examples.

Reference no: EM133292757

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