User Account

All Pages

What are demographic characteristics of your target market

Assignment Help Marketing Management
Reference no: EM132243895

Question: 1 page memo

Michelle has asked you to send her a memo that explains the target market for MM's new product. Because a global market is under consideration, she wants you and Elena to meet for an in-depth discussion of the different characteristics of your target market before sending her the information.

Elena meets you for coffee the next morning to explain her reasons for advocating the global market. As you finish your discussion, Elena stops and says,

"We've discussed a lot of different market segments to target with the new product, but the choice comes back to you," says Elena. "What's your final decision on the target market that we should focus on? Are you going to propose that we try to market this product globally?

You sigh, knowing this is a key decision in your marketing strategy. "I appreciate our discussion today. I'm going to have to do some more research to determine the exact market and if we should go global or not."

You know Michelle is expecting a detailed description of your targeted market segment including justification for selecting the market. You also need to remember to include your recommendation for or against marketing globally.

• What are the demographic characteristics of your target market and why are they important?

• Where is your target market located geographically and why is that important?

• What psychographic characteristics define your target market? How do these impact your marketing strategy?

• What behavioral characteristics are shared by your target market? Why are these important?

Reference no: EM132243895

Questions Cloud

Reflection paper on business continuity planning : Write a reflection paper on Business Continuity Planning and Disaster Recovery Planning and Security Architecture and Design
Corporate or professional environments : Do you consider that balanced scorecards have its niche in corporate or professional environments? Are those exclusive?
How would you characterize an active-duty military member : America's policy makers set forth legislation, policies, and standards impacting the delicate balance between national security and civil liberties.
Perform a formal OSINT analysis : Utilizing open source intelligence (OSINT) as discussed in the reading, perform a formal OSINT analysis on a target of your choosing
What are demographic characteristics of your target market : What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically.
Find the holding period returns for stock : Find the holding period returns for this stock for year 1 and for year 2.
Good rule of thumb for determining between a supply : Is there a good rule of thumb for determining between a supply or demand shift and which way the curve shifts?
Describe the business strategy of the firm : Business Strategy of the firm. You will read the business strategy of the firm as stated in their annual report, then rewrite it using the terminology.
How wide spread you think identity theft has become : Based on authoritative sources (including peer reviewed articles from the library, Fraud Examiners Manual, etc), discuss how wide spread you think identity.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd