What are customer value-satisfaction and loyalty

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1. Atlas camera division produces a range of professional quality 35mm and consumer-friendly digital cameras. The 35mm market is rapidly declining and the faster-growing digital camera segment is saturated with competition, so Atlas is struggling with sales. Identify the marketing tasks the management team would need to address to make Atlas competitive in the digital camera space.

2. What are customer value, satisfaction, and loyalty, and how can companies deliver each of them? Use Panera Bread to illustrate those concepts.

Reference no: EM132274217

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