What are crypto likely objectives

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Reference no: EM133327524

Question: What are Crypto.com's likely objectives for the UFC partnership ? Considering the various commercial assets and the nature of UFC as a property (not a sports league with clubs that play games), identify a few of the potential assets Crypto.com will receive from UFC and develop a comprehensive, creative and effective activation program using the various activation tactics discussed in class (do not include the branding mentioned above). The activation program should have an overarching theme under which the tactics are all aligned . Based on the objectives and your activation program, outline an evaluation framework that will help Crypto.com determine the ROI and ROO of its partnership. The framework should include relevant metrics, the sources of data and the means to acquire the data

Reference no: EM133327524

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