What are cross-border mergers

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Reference no: EM131213395 , Length: word count:1500

Cross-border mergers are a useful means of overseas expansion for multinational enterprises (MNEs). What are cross-border mergers? What are the circumstances under which MNEs internationalise using cross-border mergers? Using a case study approach, research one successful and one unsuccessful cross-border merger. Identify and discuss the reasons why one succeeded and the other one failed. Based on your findings, make recommendations on how organisations can successfully manage cross-border mergers.

1500 words

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Reference no: EM131213395

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len1213395

9/20/2016 3:08:42 AM

Using a case study approach, research one successful and one unsuccessful cross-border merger. Identify and discuss the reasons why one succeeded and the other one failed. Based on your findings, make recommendations on how organisations can successfully manage cross-border mergers.

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