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Case Study - Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage
Read the case study and answer the following questions:
1. What are Croc's core competencies? what are their advantages for the company?
2. How do they exploit these competencies in the future?
Consider the following alternatives:
a. Further vertical integration into materials
b. Growth by acquisition
c. Growth by product extension
3. To what degree do the alternatives in question 2 fit the company's core competencies, and to what degree do they defocus the company away from its core competencies?
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