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What are consumers perceptions of brand in terms of familiar

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Reference no: EM132892575

Outline all of your specific research questions and what analysis you will do to answer each them.

Research Questions:

1.What are consumers' perceptions of each brand in terms of familiarity, uniqueness, relevance, popularity, cost, and quality?

2.How do these perceptions differ across; a. Gender b. Age c. Marital status

3.Which brands perform best in terms price sensitivity, brand usage, price comparison?

4.Which brand elements (from Q1) best predict purchase intention?

5.How are perceptions of brand quality related to a respondent's perceptions of popularity and cost?

Reference no: EM132892575

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