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What are common misconceptions of marketing

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Marketing: Social, Mobile, and Analytics Assignment - Concepts and Applications Worksheet

Scenario - Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. The CEO presents you with questions about critical marketing concepts and how they apply in the workplace to see if you're the right person for the job.

Instructions - Briefly answer each of the questions on the Worksheet in your own words using ideas from the course text and two other credible sources.

Explain how each concept applies to your organization (or an organization you are familiar with).

Provide a standard citation for each answer (author, date, pg.).

Apply and reference at least three sources, including the course text.

Submit your completed worksheet to the grade book.

Questions -

What is marketing?

What are common misconceptions of marketing?

What role do value and exchange play in marketing?

What is the marketing mix? [Hint: 4Ps]

What are two trends impacting the future of marketing, and how might they affect your organization?

Identify four activities in the Marketing Communications mix

What is a value proposition?

What role should ethics play in defining your value proposition?

What is the value chain?

What is marketing planning?

What are the elements of a marketing plan?

Reference no: EM133257265

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