What are coca-cola current marketing objectives

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Reference no: EM133306947

Assignment:

What are Coca-Cola's current marketing objectives?
Are these objectives consistent with recent changes in the marketing environment and changes in the needs of Coca-Cola's target market(s)? Performance Analysis
Currently, how are we performing in terms of sales volume, market share, and profitability? How does our current performance compare to other firms in the industry?
If our performance is declining, are our marketing objectives inconsistent with changes in
the marketing environment and/or target market(s)?
Is the performance of the industry as a whole declining? Why or why not?
If our performance is improving, what actions can we take to ensure that our performance continues to improve?
Is the performance of the industry as a whole improving? Why or why not?

Reference no: EM133306947

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