What are citigroups major businesses

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Questions

(a) What are Citigroup's major businesses? Does large scale help it in some businesses? Does small scale hurt in others? In what businesses has a broad range of productsbeen helpful?

(b) Has Citigroup's success to date reflected economies of scale and scope or some otherkind of "Sandy magic"?

(c) If economies of scale and scope are important in this industry, why haven't morefirms followed Citigroup's strategy?

Reference no: EM133852868

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