What are characteristic features of a customer-oriented firm

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1. Explain the distinction between the terms "market orientation" and "customer orientation."

2. How do we determine the relevant markets for a firm? What is the difference between a market and a sector of industry?

3. What are the problems associated with a product-based definition of the relevant markets?

4. Characterize the stages of development of market orientation.

5. What are the characteristic features of a customer-oriented firm?

6. Why can customers be described as a "vital resource" of a firm?

Reference no: EM13919988

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