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What are caravans total revenues

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Question - Caravan Inc., manufactures one product: bicycles. Below is some information that is used to evaluate the company's marketing performance in fiscal year 2019 and make plans for fiscal year 2020. Use this information to calculate the required metrics.

Bicycle price: $1,450

Manufacturing cost: $369/bicycle

Fixed costs: $2,500,000 overhead + $1,000,000 marketing expenses = $3,500,000 total

Units sold: 3,587

Required -

What are Caravan's Total Revenues?

Caravan's Net Sales for 2019 was $5,100,000. What was their Net Marketing Contribution (NMC)?

Given their Net Marketing Contribution, what is their Marketing Return on Investment (MROI)?

What was their Marketing Return on Sales (MROS)?

Reference no: EM132546037

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