What are buyer personas for rick owens future bridal lime

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Reference no: EM133404041

Assignment:

What are three buyer personas for Rick Owens future bridal lime( all black wedding dresses)

2 posting and 1 negative

Requirements for each:
Persona name
Give them a distinctive name

Are they positive or negative?

Identify who they are (personal background, professional, background, demographic, sociocultural, identifiers,)

What their goals are (challenges, solutions to help achieve goal, and is it a concise trait or descriptor?

"Why" (give voice to how potential and actuarial customers speak to their needs)

Created quotes( what they would voice about challenges or goals common objections ?(why they wouldn't buy?)

How- marketing core messages and Elevator pitch

Repeat for personal buyer 2 and 3

Reference no: EM133404041

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