Reference no: EM132888369 , Length: word count:1500

BUS 417 International Business Management

You must respect the working guidelines given below and the submission date.

Working Guidelines for Project

A. Project Structure:

It is recommended that your project report have the following structure in the order provided here.

1. Title page

The students' details should be filled in the cover letter provided.

2. References

You are responsible for appropriately citing material and methods that you use. Give references for the data collected from a text book, a magazine or a website identifying its sources while using the appropriate form. In the references section, references should be in a numbered list, ordered alphabetically by the last name of the first author.

• Writing Style: Times New Roman, 12
• The students are required to submit a soft copy of their report
and additionto an oral presentation.
Reportbody and Conclusion instructions:
• Number of Words: 1500 (+/- 10%)
• Figures and Pictures are Allowed (Not included in the words count)

CASE 1 - Mahindra & Mahindra

Questions:
1) What are the advantages and disadvantages of global sourcing?
- advantages
- disadvantages
2) How will the foreign market expansion help M & M?
3) How does the strategic alliance with Tong Yang benefit M & M?

CASE 2
Benetton in the fast lane

Questions:
1) Is Benetton a multinational enterprise? start with yes or no then explain
2) What are the country-specific factors that have helped Benetton be a success?
3) What are Benetton's firm-specific advantages?

Attachment:- Business Management.rar